With the myriads of exhibition stand design companies out there these days, choosing one out of them with the potential to fulfill the needs of your organizatiom can become exceptionally difficult. With every single vendor out there claiming to be the best, narrowing down from all these multiple options can be a rather cumbersome task. If you truly want the best results, then there are certain factors that you need to give due attention to when looking for an exhibitionstand contractor. Given below are a few guidelines that will surely help you make the right decision:
Consider the services that they have to offer
It is best for you to hire an exhibition stand builder that offers the entire integrality of the services required. What this means is that they should not just design and build the exhibition stand, but also store, transport and set it up for you. Their services will be particularly helpful if you wish to use the stand over and over again at multiple exhibitions.
The basic reason why this is important is because it will allow you to access top quality and all encompassing services under a single roof. This is surely going to make things a while lot easier for you in the long run.
How experienced are they?
Another element that you need to take into consideration is that of the experience of the company. This particularly applied to their experience in serving businesses that match your industry, size and budget. While you will come across several service providers who have experience of serving businesses of all sizes, it is best that you choose one that holds expertise in your industry or area.
The reason why this is so important is because they will have detailed knowledge of things that work and don’t work in your field. They will know what worked for their previous clients in your industry and that bit of information can prove to be priceless.
Have they received any awards?
Last but not the least, you should also consider whether the exhibition stand builders you are interested in have received any awards as such over time or not. If not, look up on the internet as to whether they have extremely positive reviews or not.
Following the guidelines above will definitely help you choose a contractor with a perfect track record, so make sure that you do not overlook them. Good luck!
Building brand awareness and selling products and services are the two main reasons why businesses these days are so interested in exhibiting at different types of exhibitions. The fact is that your potential customers and clients will be at the exhibition that you are going to be part of and you need to put in the best of your efforts to make sure that they are attracted to you. One of the best means of luring them towards your products and services is through a top quality exhibition stand.
If you are participating in a large scale exhibition, then you need to acknowledge the fact that most of your competitors will be part of it too. On top of it all, they will put in their best to attract the same potential customers. For this reason, it is necessary for you to make your exhibition stand out amongst the rest so it catches their attention. This is reason enough for you to take on the services offered by some of the best exhibition stand contractors around these days.
There are many different kinds of styles in which exhibition stands are available these days. Some of the most popular choices are mentioned below:
In modular exhibition stands, an attractive display stand is created with the help of poles and panels. The best part about these is that these deliver a complete exhibiting solution so you will not require anything extra. If need be, the background of a modular stand can also be changed so that your company or brand name can be displayed on it with the help of printable display panels. You can give the final touches by adding in a little furniture that matches the overall theme of your brand.
Large exhibition stands would be the worst choice for you if you travel on a regular basis to advertise your products and services. You require stands that can easily be carried around and are portable. For this, it is best for you to get specially designed exhibition stands designed and built. Portable exhibition stands come with a lightweight metal frame and a roll up banner so you can easily carry them around while travelling.
Pop up banners and displays
These stands at me the best option if you have limited space available. These can also be used if you need to fill up a bit of space on your exhibition stand. The best part about these is tgat they are very attractive and easy to carry around.
In today’s day and age, most people prefer to go digital. They want everything to be viewed on their mobile devices and prefer to read through their emails and electronic pads. Which why most marketers also prefer to market digitally.
Although digital marketing has its perks, traditional marketing can still bring something to the table, including joining tradeshows and exhibitions. If you are having second thoughts about participating in this kind of event, here are some reasons why you need to:
- Boost brand exposure
Some people think that tradeshows can yield very limited results when it comes to brand exposure. But don’t look at the number of people subscribing, you need to look at how deeply the people understand the brand. Exhibitions and trade shows have that advantage since you can have a face-to-face interaction with the audience and educate them intently about the brand.
- Possible onsite sale
One of the biggest advantage of participating in trade shows is that you have the opportunity to convince people to subscribe to your brand. It is easier to convince people to buy your product or get your services through trade shows since you have the audience’s undivided attention. Once they visit your booth, you have the chance to discuss what your company can offer. Unlike through online cold calling, buyers are easily distracted since they can just check other sites and leave you hanging on air.
- Integrate other marketing strategies
Another good thing about participating trade shows is that, you can incorporate other marketing efforts and tie everything up together. Tradeshows can help increase your online following, get the audience to share your content, and get the audience to increase your website views. You just need to find a way to integrate these strategies smartly when staging it on your exhibition booth.
- Broaden your database
If you are in the process of widening your reach, try to mix tradeshow participation on your marketing strategies. Through trade shows, you can easily get contact information from your audience and include them on your database. You can segregate the audience based on your categories.
- Establish rapport
Finally, joining trade shows is a way to bring your brand closer to your audience, no matter how small they are. Since this marketing strategy is more on face-to-face communication, you are communicating to your audience on a more personal level. With that, audience will feel valued and they will be more convinced to be a loyal patron of your brand.
Trade shows are one way to promote your company and your services. Through these events, you can showcase what your brand can offer and possibly close a deal with a potential client. But it is not enough for you to install a booth and wait for things to unfold.
In fact, you need to exert more effort to ensure the success of your participation on trade shows. If you find yourself wondering why your trade show participations do not meet your success meter, you might want to consider doing these things:
- Visualize like a target audience
One of the biggest mistakes of marketers is planning their marketing efforts based on what they like. But, they need to keep in mind that they are not the target audience. You need to base your entire plan on what your public wants to see and feel. So when joining exhibition and trade shows, conceptualize based on your intended audience. Knowing what visuals would engage them will help you to bring the brand closer to them.
- Create an experience
Most exhibition booths are created for the sole purpose of offering products and services. But you need to keep in mind that before a potential buyer will take your offer, they need to experience it. So, instead of just offering a service, it would be best for you to create a positive experience for your target audience. You can include product demonstrations and other engaging activities to ensure that the audience will holistically experience the brand.
- Train your people
The people that will be manning your booth will be considered as the frontliners of your company. They will serve as a face of the company during the event. So, whatever action they do, it will reflect your brand. To ensure that you will be getting positive feedbacks, train your staff on proper and innovative ways to man an exhibition booth. They should be taught on asking the right questions to the booth visitors.
- Do not force booth visitors
Some exhibition staff feel a bit frustrated if they are not able to close a sale, which is why they end up forcing visitors to subscribe to their services. Remind your people that in exhibition shows, it is more important for a brand to introduce themselves to their intended audience. Having a sale is nice but it should be secondary.